About Us

Find out the story behind why Guardian Equestrian was started and how we have grown

Our Brand Ambassadors

Guardian is delighted to have International event rider Ginny Howe and the prolific Meadow Stud as our fantastic brand ambassadors! Both Ginny and Meadow Stud test and review all our products and help us to spread the word about electric fence rugs.

Ginny Howe

Event rider Ginny Howe, age 27, is regarded as one of the UK’s most promising eventing talents. She has already competed at international level for her country and at the age of 21 was one of the youngest riders to have completed at Badminton Horse Trials.

Ginny was selected to ride on the British yound riders team in 2007 and has successfully competed at 3 and 4* events for many years.

As a top rider with top horses Ginny wanted complete peace of mind when her horses were turned out, so Ginny always uses our Guardian electric fence rugs to ensure her horses are safe and sound when out at grass.


Meadow Stud

Meadow Stud is a top sports horse stud based in Gloucester and is the home of prolific stallions such as Uthopia, Cash Point, Pro-set and Lantanzer to name just a few. Electric fencing is normally used to ensure determined stallions don’t push their way through fencing – so for Meadow Stud Guardian’s electric fence rugs are essential.

Meadow stud use and trial all our new ranges before they hit the shelves, after all, there is nothing more testing than elite competition and stud stallions to test drive our rugs for design, fit and performance.

Discover Guardian Equestrian

Guardian Equestrian is a UK based design, manufacturer and wholesaler of electric fence turnout rugs. We launched the world’s very first Electric Fence Turnout Rug in 2012. Since then we have grown both nationally and internationally and we now supply electric fence turnout rugs to the UK, Finland, Australia, France, Germany and New Zealand — with that list to include the USA, Canada, Netherlands and more over the coming months.

Where Did Guardian Begin?

Guardian Equestrian was born in 2009 when a young cornish equestrian couple saw the need for rugs to work with electric fencing following a tragic accident with one of their very dear horses Barny – an accident that wouldn’t have happened if electric fence rugs had existed. Following 3 years of research and development the world’s first electric fence rugs were launched in the UK in 2012.

Where are we now?

Since the launch, Guardian Equestrian’s revolutionary rugs have sold across the world and are now available online and in retail stores in the UK, France, Germany, Australia and very soon will be available throughout Finland.

In 2015 Guardian equestrian teamed up with Hotline Electric Fencing who are market leaders in their field and have over 40 years of expertise in the electric fence industry. Like Guardian, Hotline is driven by quality and customer service – the future is very exciting as we continue to work together on exciting new products and ranges.

We are also delighted to report that from September 2016 Guardian Equestrian’s product ranges will be available throughout Finland from Hannkija Oy – Finland’s leading agricultural retailer. Our main focus outside the UK is currently working with Hannkija to launch Guardian’s brand and products in Finland in September 2016.

What is Our Vision for the Future?

Our vision is to continue to develop and build our product ranges and expand into further territories including the USA, Canada and the Netherlands – just as soon as we find ourselves some fantastic distributors in these areas.

Guardian aims to become a strong and dynamic brand in the equestrian industry; our vision is to provide a comprehensive range of high quality and effective rugs that also help ensure safe, injury free and stress free paddock management.

To ensure we give back to the industry that has grown us – we will use our success as a business to support equestrian charities both here in the uk and internationally; this will continue to be an ongoing project that will grow with us as we develop.

So What’s Next?

This year in the Spring of 2016 and alongside our partners Hotline we launched the new “Genius” range at BETA’s international trade show – this is our first lightweight range that has the benefit of year round use as it can be used as a lightweight rug in the summer, and it can transform any normal rug into an electric fence rug when used over a normal turnout during the winter. We expect to have the Genius Pro and Genius Fly combo coming to the market soon.

You can visit our shop to see our current ranges; keep an eye on our news page for information on the products due for launch or read our reviews to see how we have challenged the best escape artists.

In Memory of Barney

The inspiration for the electric fence safety rug is rooted in the loss of a very precious horse, Barny. Barny had managed to escape from his field through an electric fence wearing a standard winter turnout rug.

Barney was a beautiful TB stallion who escaped from his field by barging through electric fencing and over a 7ft hedge when loose horses galloped down the lane next to his field. In all of the excitement, Barney broke through the electric fence and scrambled over the hedge to join the group of horses. Wearing his rug he could not feel the fence, and subsequently he easily pushed straight through it.

Unfortunately, once Barny caught up with the horses he received a fatal kick that broke his front leg and he had to be put to sleep due to his injuries. The founder of Guardian Rugs (Barny’s owner) was understandably distraught and heartbroken. Left with only one question, if Barny had received an electric shock from the fence that night, would he still be with us today?

This meant a solution had to be found – never again could she risk a horse escaping with the potential for this accident to happen again. Following many designs the worlds first electric fence rug was launched in 2012.

May Barny’s terrible accident never happen again and may Guardian Rugs help to keep many horses safe and secure in their paddocks.

  • Hannkija logo
    Guardian Rugs Available in Finland

    Some fantastic news for our international clients that Guardian rugs are now available throughout Finland from Hannkija who are Finland’s largest agricultural retailer….

    January 21st 2017
  • zazlemataz
    Hello 2016!

    2016 Is due to be an exciting year at Guardian – with a super new 0g range being launched at BETA 2016, new…

    September 2nd 2016

I was pinning all my hopes on this and very pleased to report he is still in his field!!! (Mrs Johnson)

Mrs Johnson

My new boy showing off his Guardian rug - bought my mare 2 of these last year, wouldn't buy anything else ever now!!

Ms Broomfield

My beautiful boy in his smart new electric fence turnout rug, had his rug back on for the last 2 days as tons of rain here and he's staying in his paddock .... Yipeeee!!!!

Ms Newton-Carter

Here's my girlie in her fab new Fence Buster Rug, excellent quality and has kept her the right side of the fence for once! Would definitely recommend - Thanks Guardian (Tanya)


My big horse was always crashing through the fence, now he wont even think about it! Total God send, thank you Guardian! Mrs Waller

Ms Waller